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Market Entry Strategy



When one of the largest Asian software development companies needed to enter the US software development and IT outsourcing market, it selected iServiceX

What we did:

iServiceX helped to develop and implement its market entry strategy, architect the offering, and build customer development plan.


Business development was transformed from low-cost product pushing to a truly value added relationship service that this organization tapped to communicate to its client base. Competitive response to RFP’s became a team selling approach to educate North American customers to why this organization’s business model was more advantageous to their interests and why competing on price alone would not offer the same value or security as other similar organizations. Revenue trends are pointing to an increase in business won by 17% to 23% for this calendar year.



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