Market Entry Strategy
When one of the largest Asian software development companies needed
to enter the US software development and IT outsourcing market,
it selected iServiceX
iServiceX helped to develop and implement its market entry strategy,
architect the offering, and build customer development plan.
Business development was transformed from low-cost product pushing
to a truly value added relationship service that this organization
tapped to communicate to its client base. Competitive response
to RFP’s became a team selling approach to educate North
American customers to why this organization’s business model
was more advantageous to their interests and why competing on
price alone would not offer the same value or security as other
similar organizations. Revenue trends are pointing to an increase
in business won by 17% to 23% for this calendar year.